If it is truly innovative, it challenges the status quo.
Empathy means challenging your preconceived ideas and setting aside your sense of what your think is true in order to learn what actually is true.
Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
Donald A. Norman
¿What is it?
Syncros is the Strategic Design Lab at Escuela de Comunicación Mónica Herrera, a specialized upper-education institute located in Santa Tecla, La Libertad, El Salvador. As its mission, the Lab seeks to create and share educational processes that redefine design as a valuable tool in the edification of Salvadoran organizations.
Syncros’ name references the confluence between actions, movements and events that occur in a given social context. It joins the concept of time and unity, seeking to explore the relationship between people and their surroundings, who collectively impact their locality in meaningful ways.
- Permanent learning
- Commitment to the community
- Critical thinking
Todos son diseñadores. Todo lo que hacemos, casi todo el tiempo, es diseño.
Hemos de lograr ahora que el diseño sea visto como una disciplina más entre las que la sociedad dispone para desarrollarse y progresar.
A renewed vision of design that shifts the field from its traditional sphere of action in order to focus on the search for…
Applied research refers to the search for knowledge with the deliberate purpose of solving a specific problem. A thought process…
Syncros, Strategic Design Lab
Escuela de Comunicación Mónica Herrera
Av. Manuel Gallardo #3-3
Santa Tecla, La Libertad El Salvador
❚ +503 2507 6500