If it is truly innovative, it challenges the status quo.

Tim Brown

Empathy means challenging your preconceived ideas and setting aside your sense of what your think is true in order to learn what actually is true.

Tom Kelley

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

Donald A. Norman

¿What is it?

Syncros is the Strategic Design Lab at Escuela de Comunicación Mónica Herrera, a specialized upper-education institute located in Santa Tecla, La Libertad, El Salvador. As its mission, the Lab seeks to create and share educational processes that redefine design as a valuable tool in the edification of Salvadoran organizations.


Name

Syncros’ name references the confluence between actions, movements and events that occur in a given social context. It joins the concept of time and unity, seeking to explore the relationship between people and their surroundings, who collectively impact their locality in meaningful ways.

Syncros logo

Values

  • Innovation
  • Permanent learning
  • Interdisciplinarity
  • Transparency
  • Commitment to the community
  • Critical thinking
  • Proactivity
Syncros at the 5th Ibero-American Design Biennial

Syncros at the 5th Ibero-American Design Biennial

Se certifican en Diseño Estratégico

Se certifican en Diseño Estratégico

Graduados de Certificación en Diseño Estratégico

Graduados de Certificación en Diseño Estratégico

Innovation Worskhop in Service Design:  Making Connections with our Customers

Innovation Worskhop in Service Design: Making Connections with our Customers

Graduation Project Review Process for the Strategic Design Degree Program

Graduation Project Review Process for the Strategic Design Degree Program

Strategic Design Certification Program: Business Competitiveness through Sustainable Innovation

Strategic Design Certification Program: Business Competitiveness through Sustainable Innovation

Design Kit: The Course for Human-Centered Design

Design Kit: The Course for Human-Centered Design

(De)constructing services: Definition and design

(De)constructing services: Definition and design

The Evolution of User-Centered Design in the Twentieth Century

The Evolution of User-Centered Design in the Twentieth Century

Diseño de servicios: una tendencia que viene con fuerzas

Diseño de servicios: una tendencia que viene con fuerzas

Strategic Design Glossary

Strategic Design Glossary

Competencies: A New Institutional Focus

Competencies: A New Institutional Focus

Profesionales son certificados en Diseño Estratégico

Profesionales son certificados en Diseño Estratégico

Mónica Herrera certifica a 19 nuevos profesionales

Mónica Herrera certifica a 19 nuevos profesionales

Aligning User-Centered Innovation with Business Models

Aligning User-Centered Innovation with Business Models

International Workshop: Business Innovation

International Workshop: Business Innovation

Escuela Mónica Herrera apuesta por innovación

Escuela Mónica Herrera apuesta por innovación

Service and Experience Innovation: Service Design Thinking and Systemic Design

Service and Experience Innovation: Service Design Thinking and Systemic Design

International Workshop: LEGO® Serious Play in Design Thinking and Service Design

International Workshop: LEGO® Serious Play in Design Thinking and Service Design

El Salvador puesto 81 en emprendimiento

El Salvador puesto 81 en emprendimiento

Industry Innovation: The Lean Start-up Method

Industry Innovation: The Lean Start-up Method

Working with Others: Collaboration between Design Undergraduates and Small Entrepreneurs from At-Risk Communities

Working with Others: Collaboration between Design Undergraduates and Small Entrepreneurs from At-Risk Communities

International Workshop: Needfinding

International Workshop: Needfinding

Prosumers or the Rise of User Expertise: Rethinking the Lay Public’s Role in Innovation

Prosumers or the Rise of User Expertise: Rethinking the Lay Public’s Role in Innovation

International Workshop: Creativity and Innovation

International Workshop: Creativity and Innovation

Design to Innovate

Design to Innovate

Rentabilidad “bien pensada”

Rentabilidad “bien pensada”

International Specialization in Strategic Design Management

International Specialization in Strategic Design Management

Dimensions of Strategic Design

Dimensions of Strategic Design

Strategic Design in ID Week 2014

Strategic Design in ID Week 2014

Graduación de la primera Certificación en Diseño Estratégico

Graduación de la primera Certificación en Diseño Estratégico

Escuela Mónica Herrera culmina primera Certificación en Diseño Estratégico

Escuela Mónica Herrera culmina primera Certificación en Diseño Estratégico

Strategic Design for Human Resources Professionals

Strategic Design for Human Resources Professionals

Strategic Design for Private Enterprise

Strategic Design for Private Enterprise

Strategic Design for Faculty

Strategic Design for Faculty

Strategic Design for Academic Administrators

Strategic Design for Academic Administrators

Abierta Special Edition

Abierta Special Edition

Faculty Experience in Teaching Design Methods in a Salvadoran, Upper-Education Context

Faculty Experience in Teaching Design Methods in a Salvadoran, Upper-Education Context

The Interdisciplinary Team and Public Policy: Observations and Recommendations

The Interdisciplinary Team and Public Policy: Observations and Recommendations

Strategic Design: Motor for Creativity, Innovation, and Organizational Transformation

Strategic Design: Motor for Creativity, Innovation, and Organizational Transformation

Syncros, una apuesta de innovación en diseño

Syncros, una apuesta de innovación en diseño

Todos son diseñadores. Todo lo que hacemos, casi todo el tiempo, es diseño.

Victor Papanek

Hemos de lograr ahora que el diseño sea visto como una disciplina más entre las que la sociedad dispone para desarrollarse y progresar.

André Ricard

Diseño Estrategico

Strategic Design

A renewed vision of design that shifts the field from its traditional sphere of action in order to focus on the search for…


Investigacion aplicada

Applied Research

Applied research refers to the search for knowledge with the deliberate purpose of solving a specific problem. A thought process…


Contact

Syncros, Strategic Design Lab

Escuela de Comunicación Mónica Herrera

Av. Manuel Gallardo #3-3

Santa Tecla, La Libertad El Salvador

❚ +503 2507 6500

email

❚ http://syncros.monicaherrera.edu.sv